Five important mobile app findings for news orgs

 

A new report out today gives news organizations reasons to start thinking mobile apps (if they haven’t already). The Pew Internet and American Life Project partnered with Nielsen to survey cellphone users on their app habits, finding that about 43 percent of cellphone users have an app on their device, though only about 29 percent actually use them. With smartphone market share expected to accelerate its rapid growth, app usage is also sure to increase. Here are five data points from the Pew-Nielsen report that stood out to me as noteworthy for news organizations.

» Young people like apps
» People who use apps consume news online
» News apps do relatively well
» People digest apps in small doses
» People will pay

» Read more at niemanlab.org