The web is moving toward using HTTPS encryption by default. This move has been encouraged by Google, which announced that HTTPS would be a ranking signal. However, moving your website to HTTPS is good for other reasons, too. Rather than debate those reasons, this article assumes you have already decided to move to HTTPS. We’ll walk through how to move your website to HTTPS, taking advantage of Varnish Cache.
Unfortunately, psychographics is the missing ingredient in many marketing efforts. What we don’t know can hurt us. What you’ll discover in this article are three features that you can learn about your customers.
But why do logo redesigns upset us so much? It all boils down to identity. People with strong connections to a brand tend to react negatively to redesigns, ultimately affecting their attitudes towards the brand as a whole.
Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.